Provide inputs to the RBM to consolidate the potential sales in the
region and develop the annual business targets for the respective
regions
Develop and approve the annual business targets of the distributors
and dealers from the
Develop and seek approval on the manpower optimization strategies
for the trade function
Monitor the financial performance of distributors and dealers against
targets periodically
Develop and implement reporting & review mechanisms to track
operational performance and ensure course correction & corrective
action, as appropriate.
Create the ROI projections for the new upcoming stores
Ensure the expansion of stores across the identified region as per the
targets by identifying & proposing new dealers for approval to the
RBM
Create and propose the annual budgetary requirements for new store
profitability
Development of model stores and RSEBO:
Identify the number of model store and RSEBO conversion
annually
Convince identified dealers/ distributors to convert into a
model store or RSEBO
Provide required support in setting up a store including
property identification, ROI calculation, IT systems
installation, Standard operating procedure formulation etc.
Create and seek approvals on marketing plans, BTL activities and
budgets for regions/ stores/ dealers in coordination with SOs after
analyzing the markets & competition
Create the annual overhead expenses in the region which include VM
fixtures, travel expenses etc.
Design & develop activity for the retail initiatives of model stores &
RSEBO with expected ROI calculations
Design and develop the marketing support to the dealers in terms of
VM updation, gift with purchase introduction & promotions etc.
Develop and approve the monthly PJCP periodic journey coverage
plan for all company and distributor’s sales officers
Design, develop and seek approvals on region specific schemes for
potential seasonal improvement in sales
Design, develop and roll-out regional schemes during an active
national scheme within the defined budgets after due approvals
Manage the customer complaints and ensure quick resolution by
engaging the relevant teams
