Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths in the digital space
Liaise with the agencies to provide inputs with regard to the digital marketing plan, budget as a part of the larger marketing plan for the year.
Develop the digital brief aligned to the marketing strategy and brief the media and creative agencies for the development of the plan
Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements
Planning, building, and implementing digital marketing campaigns across multiple channels and platforms.
Define requirement, tasks and resources associated to SEO strategy
Define and manage SEO, search engine, social media and internet marketing industry trends and development
Keep pace with on-page, off-page activities, SEO Tools – Google analytics, Google ad word.
Tracking digital marketing performance
Overseeing the creation and maintenance of social media content Tracking digital marketing performance
